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Una Sinnott
Media + Technology + History
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Brand journalism

How The Onion fuses satire with advertising

November 7, 2015Una Leave a Comment

The Onion is one of the best known satirical publications in the world, and like many other digital publishers it bolsters advertising revenue with branded content consistent with the tone of the rest of the site. Unlike most other publishers, this means… Continue Reading →

Journalism Brand journalism

How the Wall Street Journal and Forbes have successfully developed digital brands

November 6, 2015Una Leave a Comment

I have been at Web Summit this week, learning about how emerging technologies are shaping the future of journalism and society.  Branding is essential for anyone in the business of publishing, both for media companies and for those brands seeking… Continue Reading →

Journalism Brand journalism, Web Summit
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